Photography. Design. Storytelling.

Images that touch our simple desires and fears are simple, as simple as texts for children.

Esistono poi immagini complesse, di difficile comprensione e distanti da noi, in attesa di un critico che ci apra gli occhi.

My communication sits in the middle.

What I propose does not consciously touch upon or seek the primordial sensations and needs of the human being, but in some subtler and more delicate way, it reaches exactly that part, made up of needs and wonder, of regret, hope, and happiness.

LucaDaniele

My Storytelling

Beyond the image: I tell stories that hold authentic value.

I am Luca Daniele, a professional who combines graphic design and documentary photography. My initial background, focused on visual communication and composition, taught me the importance of synthesis and effectiveness. But it was in 2014 that the camera truly became my instrument for communicating a new perspective on the world, not merely as a technical medium, but as an internal mirror.

Today, my approach is unique: whether it’s a branding project, an event reportage, or the creation of a reel, I always look for the moment that tells the story and the authenticity of the visual document.

From image education to the meet with the masters

Born and trained in Avellino, my roots are in image education, but my documentary vocation fully manifested after adolescence. Inspired by the great masters of reportage like Bresson, Doisneau, Scianna, and Frank, I began my personal research on the street. I love feeling what casual encounters offer, the opportunities that arise naturally: my goal is not just to shoot, but to be inside what I see, documenting without filters.

This rigorous stylistic signature was defined in social and anthropological reportage. My meeting with the great Letizia Battaglia gave me precious guidance, consolidating my commitment to telling the stories of those on the margins.

I bring this rigorous methodology into the field of commercial communication. The experience of documenting exhibition projects and complex events – such as the integrated communication campaigns I managed for organizations and political candidates – has taught me to combine artistic sensitivity with the effectiveness and communicative speed required today.

What does working with a documentary vision mean

Documentary Approach: My promise is authenticity. Zero forced poses or clichés. Your brand or event will be narrated by seeking its true story.

Integrated Vision (Graphic & Photo): Drawing on my dual background (Graphic Designer and Documentarian), I guarantee a cohesive final product: from photography to design, from video to social media management. Your communication will be curated by a single strategic and creative vision.

Field Experience: From exhibitions to social reportage, every project is handled with the same care and attention to compositional and narrative details.

reportage